2025 - Half year update
Updates and Learnings from the first half
It’s been a while since I’ve posted an update, thanks for your patience.
It’s now over two years since I left my 9-5 and started building SOAPNoteAI. The journey so far has been full of steady growth and constant learning. The past six months have been no exception.
Business Growth
SOAPNoteAI’s user base and revenue continue to rise steadily. Each month is better than the last, which shows customers like the product and that it genuinely saves them time. But with this growth, I’ve also run into new constraints.
Team Building
One big shift this year was bringing on a team of contractors. I started thinking I could do everything myself, but as the user base grew, it became clear I needed help. Having a team allows me to delegate technical work and frees up my time to focus on product and customer needs. I’ve learned that team-building isn’t just about hiring; it’s about making sure everyone understands the vision and feels connected to what we’re building. Clear communication is everything - I now write detailed requirements and motivations for any new feature, which helps keep everyone aligned.
Customer Acquisition
People often ask, “Do you go door-to-door to get customers?” Not yet! Nearly all our customers find us through inbound channels. Paid social ads didn’t work for us—they were too expensive and didn’t bring results. Instead, SEO has been a game changer. By refining our keywords and content, we’ve attracted customers with almost zero spend, which is much more sustainable for a bootstrapped business. I hope to work on an outbound strategy soon though.
Customer Feedback and Churn
Positive feedback is a huge motivator. For example, a customer mentioned that they were okay if we raise the prices a little
while other was happy they got time back for their family.
But it also stings when customers cancel or are disappointed. Sometimes it’s due to a technical issue - like struggling to get their microphone to work. Other times it’s because they need features we don’t have yet. Each cancellation is a lost opportunity, but it also points to ways we can improve.
Technical Challenges
Growing the team has shifted our technical approach, too. I used to push changes quickly as a solo founder, but with more users and a team, we now focus on best practices like CI/CD, minimizing downtime, and releasing major updates on weekends to avoid disruption. On any given workday, we have 80-100 users actively generating notes, so stability is critical.
Mental Health
This journey isn’t always easy. I still have moments where I question whether I should go back to a corporate job. What helps me stay on track is celebrating small wins, getting positive notes from customers, and keeping the bigger picture in mind. I’ve learned that most obstacles are mental, not technical. One key insight: it’s okay to change your mind - about hiring, about raising money, about anything. Adapting as you learn is a strength, not a weakness.
Getting out and meeting others on the same journey helps, too. I recently attended an invite-only OpenAI hackathon in New York, and the energy there was inspiring. I’m planning to attend more events like this going forward.
Family
The best part of this journey? I’m around for my kids and family. I haven’t missed a day of seeing them grow up - whether it’s school drop-offs, soccer practice, or just hanging out. I’m grateful for that, even though the time seems to be flying by.
You
Your support means a lot. I love sharing these updates and hearing from you. If there’s any way I can help, just reply or DM me.
Thanks for reading.
Amazing